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The consumer healthcare industry is changing fast, shifting from traditional tablets and pills to more confectionery-like formats in order to meet demands for more user-friendly and convenient products.

Understanding consumers’ needs and desires is at the centre of successful healthcare products and is essential to business development.

In this interview, VP Henri Skou explains the drivers behind Fertin Pharma’s supply chain investments and outcomes with a view to potential benefits to customers and other supply chain partners.

Understanding consumers’ needs and desires is at the centre of successful healthcare products and is essential to business development.

In this interview, VP Henri Skou explains the drivers behind Fertin Pharma’s supply chain investments and outcomes with a view to potential benefits to customers and other supply chain partners.

In this interview, VP Henri Skou explains the drivers behind Fertin Pharma’s supply chain investments and outcomes with a view to potential benefits to customers and other supply chain partners.

More and more people have realized the benefits that health supplements can bring to their busy days, with expectations of improved mental and physical performance, alertness and mood.

Commercial partnerships are on the march in the pharmaceutical and nutraceutical industry spurred by dynamic market conditions, increasing interest in personalized and user-friendly products and not least by the surrounding clinical, technological and regulatory environment

In the past few decades, there has been significant growth in the number of formats available in the market for over-the counter (OTC) and nutritional products.

Medicated and functional chewing gum is still a relatively novel format in oral delivery systems compared to for instance tablets, liquids and chewable tablets for over-the-counter and nutraceutical products.

Consumers face several options in today’s marketplace for taking over-the-counter (OTC) and nutritional products. The list includes tablets, capsules, sachets, gummies, chews, lozenges and sprays, to name just a few.

The consumer healthcare market is on the march. Health-conscious consumers and trends like ‘self-care’ and product convenience drive the constant development of new solutions.