During the 2021 edition of PLMA online trade show to be held on February 3 and 4, 2021, Fertin Pharma will present its ready-to-license caffeine chewing gum.
Together with its subsidiary Tab Labs, Fertin Pharma will present this innovative product, which is a quick and convenient delivery system for that all-important caffeine-induced pick-me-up at the office, behind the wheel or at the gym.
Coffee and other energy drinks are hugely popular, and the market is on an upward trajectory. Diversifying into other forms of delivery promises even further market expansion to new customer groups and occasions.
Some consumers may simply dislike the taste of coffee or the ensuing coffee breath. Moreover, in some everyday situations liquids just may not be the best choice. For instance, many drivers fret over spilling all over clothes while trying to combine sipping and concentrating on the road.
Brands are indeed starting to address such concerns by diversifying into new ways of delivering that remarkable caffeine effect. Chewing gum is an obvious choice.
There are several reasons why chewing gum is particularly good for this market segment, first and foremost efficiency and convenience.
The rapid effect of gum is a well-established fact supported by science. Studies show that the onset of action for gum delivery is within 5-10 minutes of administration1). In contrast, the initial dose in a tablet or liquid formulation would require 30-45 minutes before the effect is noticeable.
“Gum is very convenient as it comes in such an easy-to-carry format which is well recognized by consumers”, says Anne Pedersen, Business Development Director at Fertin Pharma, one of the world’s leading producers of oral dosage formats for consumer healthcare applications.
“Also, there is the flavour. The chewing gum can be adjusted to cater to the most discerning of taste buds. At Fertin Pharma we are experts in taste masking and ensuring product characteristics such as pleasant mouth feel and release of active ingredients”, she says.
The caffeine gum caters to a very wide range of consumer groups. Some examples*:
- University students needing to concentrate for an exam
- Drivers weary of spilling hot coffee or other drinks while driving
- Busy adults that need a pick-me-up to squeeze in some exercise
- Getting the job done when working long hours
Fertin Pharma’s caffeine chewing gum is available for out-licensing for brands who are expanding possibilities for existing customers and catering to new ones.
Do you want to know more about Fertin Pharma’s caffeine gum? Click here and contact us: https://fertin.com/application_areas/#Energy-management or download the factsheet here: https://fertin.com/insights/caffeine-chewing-gum-datasheet/
If you want to meet us and explore other innovative oral dosage from Fertin Pharma at PLMA’s Private Label Week you can register here: https://registration.plma.net/
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.