After a decline in earnings in 2018, Fertin experienced growth in 2019 and is optimistic despite the corona crisis. The top line has jumped from DKK 813 million in 2018 to DKK 882 million DKK in 2019.
With CEO Søren Birn in the lead, the company has cut its staff from 674 to 569 employees since last year while handling a growing product demand.
Fertin continues to transition from being a nicotine chewing gum manufacturer to investing in several product categories and has worked diligently on diversifying the business. This now bears fruit and Fertin expects the result for 2020 to surpass 2019.
“We can see that especially our smoking cessation products have a tailwind during the corona crisis. The pandemic has highlighted that smoking may not be the cleverest. Of course, we are favored by this commercially,” says Søren Birn.
Read full article (in Danish) here: https://borsen.dk/nyheder/virksomheder/nikotinkaempe-forventer-fremgang-i-2020
